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India

International Consultancy Programme to
Times Innovative Media Ltd.,
subsidiary of the Times of India Group
 

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Delhi before         Delhi after

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Work at Delhi Domestic Airport Terminal involved the retrofitting of existing back illuminated sign units with a Japanese Proprietary highly reflective film. This enabled the illuminance of units to increase by up to 100%, without any additional power consumption. This gave “Times” the option to halve their power consumption but keep illuminance levels as they were. Read more on the tech page.
 

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Delhi outside

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1. The Delhi “Media Care” Crew at work retrofitting the Optical Film.
2. Completed HSBC 45’ sign retrofit.
3. Spot the unit with double the illuminance...
4. Laboratory comparison prior to field work.
5. Dr Robert enjoying a well earned day off!

 

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Recent work in collaboration with International Outdoor has involved the creation of the Airport Quality Manual for all Media and Advertising Operations at Indira Gandhi International Airport. View a short excerpt comprising contents and introduction. View a birds eye snap of the document content. The brief from Times was that the manual should enable anyone to see how advertising is administered, monitored and carried out at the airport. It would thus comprise elements containing:

Company Backgrounds
Terminal layouts and Passenger Flow Data
Advertising Guidelines and Regulations
Quality Control Policy and Procedures
Health and Safety
Advertising Unit and Product Vendor Selection
Construction Standards
Media Product Operational Procedures
Standard Forms for use by Staff

 

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